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A Twitter Persona Is Not What You Think
We usually think of a “persona” in marketing as a sort of avatar, a fictional character that has all the characteristics of our “ideal” customer. And this is who we market to. But a Twitter persona is a bit different.
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Finding Influencers on Twitter
If you’re serious about finding real influencers on Twitter, make sure you know what to look for. Otherwise, it’s going to be like trying to find a needle in a haystack.